Business Cards Printing: Make Your Brand More Memorable
One of the most tangible ways to make your brand memorable and build relationships is with business cards printing. Whenever you hand someone a card, you’re creating an immediate connection with that person. Not only do business cards communicate contact information, but they’re also a physical memento that keeps your brand top of mind. Find out how to get business cards that will make your brand stand out!
5 Steps for Printing Business Cards
Business cards come in all sorts of shapes, sizes, and designs. With so many options available, it’s important to understand the printing process to ensure your cards do a great job of promoting your business. Here’s what you need to know about printing business cards:
1. Think like your audience
Before designing your cards, it’s crucial that you first understand your target audience. Who are you going to primarily give cards to (e.g. consumers or businesses)? Who is the person you want to attract? What do you want that person to think or feel when they hold your card? When you get clear about your audience, then it’ll be easier to design business cards that resonate with them.
2. Include essential information
Business cards are small so it’s easy to overwhelm the design with a bunch of text. Only have essential information — website, phone number, and email address — to avoid clutter. If you need people to come to a physical location, include the address. Lastly, add a concise “call to action” to encourage them to take the next step such as call to book an appointment, visit your store, go to your website, etc.
3. Get an attractive print-ready design
We recommend working with a professional graphic designer with print experience to ensure your business cards are both attractive and suitable for HQ printing. It’s vital that your cards are designed according to the printing company’s specs to avoid unnecessary delays. Also, a professional designer knows best practices for color, typography, layout, etc. Your cards are too important to leave in the hands of an amateur!
4. Find a business cards printer
There are a lot of factors to consider when choosing a business cards printer like cost, turnaround time, and capabilities. While online printing companies have grown in popularity, their quality and service can be hit or miss. A local print shop, on the other hand, will typically be more responsive and consistent while offering just as competitive pricing and quick turnarounds.
5. Select your printing options
A traditional business card size and shape is a 3.5 x 2-inch rectangle, but there are many options available to make your brand memorable. While an unusual size and shape will make your card stand out, keep in mind that it can make it difficult for people to store. Sometimes, being too clever can end up backfiring.
- Finish (e.g. matte, glossy)
Promote Your Brand with Business Cards
Business cards are used in a variety of industries like real estate, banking, technology, stores, home services, and non-profits because they’re memorable. Create a favorable impression of your brand with professional cards that spark interest and make people want to keep your card. Partner with an experienced printer like Bulldog Marketing to promote your business with beautiful cards!