10 Booklet Printing Ideas

Before starting the graphic design process, check out these booklet printing ideas to help your message stand out from the crowd. Competition for your audience’s attention is fierce, so you need to plan your custom booklets strategically with your West Palm Beach printer to get noticed. Here are some ideas on how to design and print booklets that engage your audience:

Ideas to Enhance Your Custom Booklets

There are a variety of ways to take your custom booklet printing to the next level. Incorporate these booklet printing ideas into your strategy to achieve successful results.

1. Use an interesting headline

Captures the reader’s interest with an original and compelling headline. Make it easy for them to remember so they’ll want to keep reading or come back later when they’re ready to move forward with an action, such as a purchase or quote request.

2. Create an eye-catching cover

Design the cover to be as attractive as possible. A good one will catch people’s eyes before they finish your first sentence. Additionally, hire a professional designer to ensure the booklet cover follows best design and print practices.

3. Add simple illustrations that make your point

Break up your text with illustrations that demonstrate key points in your booklet. For example, you could have an image of a person doing an activity or graphics that explain a concept. Illustrations are particularly beneficial for making technical content easier to understand.

4. Keep the writing clear and concise

People will open your booklet because they want more information. Write in plain English. Be clear and concise, yet still creative enough to spark interest. Use everyday words that anyone can understand. Avoid fancy words or jargon if you want to reach a broad audience.

5. Tell a compelling story with engaging characters

Storytelling is a useful tool for keeping your readers engaged. You can develop your own characters by using real-life situations, but you can also use fictional ones. Like illustrations, stories should serve a purpose.

6. Include a strong call-to-action (CTA)

Encourage your audience to take the next desired step by including a strong CTA in your booklet. CTAs typically start with a verb, for instance: buy, shop, start, get, discover, explore, improve, sign up — the list goes on!

7. Make sure your content is relevant

Are you talking about topics that they’d enjoy? Do you know what they care about most? Avoid having content that’s all promotional because it’ll bore your audience. Offer real value with content that’s informational, educational, entertaining, and/or unique.

8. Build trust between you and your audience

Provide accurate information and advice, while letting them know you’re here to help. Also, share testimonials and case studies to build brand trust. These will give credibility to your company and prove your expertise.

9. Promote a special offer

Freebies are always popular with audiences. Depending on your business or organization, you could do popular offers like a free sample, free trial, discounts, buy-one-get-one, gift card, etc. They add value to your brand and can encourage prospects to try your products or services.

10. Advertise your other marketing channels

Grow your following by including your marketing channels, like website, social media, and email, which offer a huge opportunity for publicity and interaction with your customers. Simply add URLs or QR codes to make it easier for them to follow and subscribe to your brand.

Get Custom Booklets That Stand Out

With a great graphic design and quality printing, your custom booklets will knock it out of the park with your audience. That’s why it’s vital to partner with professionals to ensure the best results. Bulldog Marketing is a trusted West Palm Beach printer that designs and prints a variety of promotional materials, from booklets and business cards to t-shirts and promos.

Contact us today to get information and price quotes for custom booklet printing! Let our dedicated team turn your vision into reality.