7 Tips for Printing Marketing Materials
When it comes to printing marketing materials, there are a lot of considerations you need to take into account for a successful campaign. However, this can be a struggle if you’re new to professional printing or unsure where to begin with your marketing materials. That’s why Bulldog Marketing has come up with a list of printing tips based on our 20+ years of experience to help you get materials that both look great and achieve your marketing goal. Let’s get started!
Printing Tips for Successful Marketing Materials
Before you rush to get your marketing materials in front of your target audience, keep these tips in mind to ensure your printed marketing materials are an asset rather than a dud.
1. Select Your Marketing Materials and Quantity
It might sound obvious, but it’s worth mentioning — determine which marketing materials you want to print and how many. Once you’ve selected the type and quantity you want, it’ll be easier to design and get price quotes. Popular marketing materials include:
- Business cards
- Envelopes
- Letterheads
- Flyers
- Brochures
- Postcards
- Signs
- Posters
- Banners
2. Nail Down Your Concept and Messaging
Come up with your marketing material’s concept and messaging so your print designer has something to work off of. You can find inspiration online through design blogs and Pinterest if you’re not sure how your materials should look. Also, you’ll probably go through a couple of rounds of revision with the design and copy before getting a final version. That’s completely normal and all part of the design process.
3. Don’t Wait Last Minute to Print
If possible, give yourself enough time to design and print your marketing materials to prevent rush job fees and errors. When there’s a time crunch, it’s more likely that mistakes will happen like spelling errors, improper image resolution, hard-to-read text, etc.
4. Find a Trustworthy Printing Company
Avoid poor quality and order delays by hiring a trustworthy printing company. It can be tempting to go with the first company you find or the cheapest option, but it’s important to evaluate and compare several companies before placing an order. Get recommendations and read online reviews so you don’t end up with a botched order.
5. Work with a Professional Print Designer
Print design is different from web design which is why it’s crucial to work with a professional designer who has print experience. Some printing companies also offer design services for a more seamless process. However, if your printer doesn’t offer design, then make sure that whoever you work with on the marketing material’s design understands printing requirements.
6. Get Printing Specs from the Company
Most printing companies have a printing specifications (or “specs”) document to help clients set up the material’s design in a way that will produce the best print quality. The specs will include things like fonts, text size, colors, file types, and more.
7. Use Color Matching for Consistent Reproduction
Color matching is a printing capability that allows for consistent and accurate reproduction of important design elements like logos, text, graphics, background, etc. Provide your printer with PMS (Pantone Matching System) color codes to ensure your printed marketing materials have the exact colors you want.
Take Your Printing to the Next Level
Follow these printing tips and your marketing materials project should be smooth sailing. One of the best ways to get high-quality materials is by working with an experienced professional printer. Bulldog Marketing has been a printing company in West Palm Beach since 2000, helping businesses, nonprofits, and organizations achieve great-looking marketing materials. In addition to printing, we also offer design, direct mail, and promotional items to get your name out there and be remembered.
Call 561.689.7887 or contact us online today to request a quote for printing!
