Direct Mail

Essential Elements of Direct Mail Campaigns

While more businesses adopt digital marketing, direct mail campaigns are still an effective method for drawing in new customers and holding onto existing ones. Here are some essential elements of direct mail marketing and how you can utilize this approach to your advantage. Add Personalization One great...

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What is Automated Direct Mail? And Its Benefits

When developing direct mail campaigns, it’s important to know all of your options. Many brands still use direct mail as an effective way to reach out to new and existing customers, but did you know there’s a more streamlined approach to this type of marketing?...

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Will Direct Mail Advertising Work for My Business?

Many factors are involved when determining if direct mail advertising is suitable for your business. While you may be unsure if your particular brand can benefit from this strategy, it’s important to look at the advantages of direct mail and how it can serve your...

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Types of Direct Marketing and Their Benefits

As a business, you might be considering all facets of your marketing and how they can best advertise your services. With so many viable options, it’s important to look at each one and decipher if it’s right for you. Direct mail is one potential choice...

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How Effective is Direct Mail Marketing?

While it may seem as though the days of paper are over, direct mail is here to prove it's here to stay. Did you know that direct mail marketing campaigns generate purchases five times larger than email campaigns? Even though these campaigns get similar response...

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Popular Industry Uses of Direct Mail in West Palm Beach

There’s an array of marketing channels that businesses and organizations can use to reach their target audience in West Palm Beach — one of the most effective methods being direct mail marketing. While direct mail has been around for a while, that doesn’t mean its...

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7 Holiday Direct Mail Ideas to Lift Sales

Direct mail has been shown to have higher response rates than email, yet many businesses underutilize holiday direct mail marketing to increase sales. Customers have a lot of ways to come in contact with a business, which is why direct mail should be incorporated in...

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Direct Mail Offers That Capture Attention

In order to achieve successful campaigns, your direct mail offers need to capture your audience’s attention and motivate them to take action. If your direct mail has low response rates, it might be that your offer isn’t strong enough. Here are some ideas to inspire...

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How to Improve Direct Mail Response Rates

Although direct mail response rates average 5-9% compared to email’s 1% (according to the ANA/DMA 2018 Response Rate Report), there are a variety of reasons why your response rates may be falling short of the industry standard. Even if your direct mail is within that...

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