Direct Mail in West Palm Beach to Grow Your Local Business
One of the most powerful ways to grow your local business is with direct mail marketing in West Palm Beach. This type of marketing is popular for many reasons such as personalization, engagement, and memorability. While digital marketing has significantly grown over the years, direct mail remains an effective marketing tool for helping West Palm Beach businesses, schools, and non-profits reach their audience. That’s why many in the area incorporate it in their multi-channel marketing campaigns to drive more growth. Discover the advantages of direct mail in West Palm Beach to reach, even surpass, your marketing goals.
Direct Mail Marketing Products and Services
Direct mail (aka ‘advertising mail’) is a marketing strategy that involves designing, printing, and delivering advertising material to recipients’ mailboxes. It can be done as a standalone strategy or in combination with a multi-channel marketing campaign to drive prospects to your website, physical location, event, inbound sales funnel, etc. At Bulldog Marketing, we offer a variety of direct mail products and services in West Palm Beach to help local brands grow through:
- Self Mailers
- Pressure Seal
- USPS EDDM
- Variable Data
- Mailing Lists
- Non Profits
- Certified Mail
- Poly Envelopes
- Shrink Wrap
- Data Work
- Match Mail
- Mail Tracking
Many types of West Palm Beach businesses, organizations, and industries use direct mail to promote their brand. Direct mail works well for restaurants, dry cleaners, moving/storage, retail, grocery stores, salons, spas, churches, non-profits, dentist offices, gyms, auto repair, and more. However, any type of business or organization that services a neighborhood, city, or region can benefit from this marketing strategy.
5 Advantages of Direct Mail Marketing in West Palm Beach
Attracting and engaging local prospects isn’t easy given the variety and quantity of advertising they encounter every day. That’s why direct mail can be so effective because it’s delivered right to where they live or work. See the top five advantages that direct mail marketing offers to West Palm Beach companies.
1. Targeting Options to Suit Your Needs
There are a couple of targeting options available for direct mail such as Every Door Direct Mail (EDDM) and mailing lists. EDDM is a service from the United States Postal Service that allows your business to reach every address on a mailing route or zip code(s) at a discounted postage rate. Mailing list targeting is when you hand us a mailing list (typically in .xls, .csv, or .txt file format) with individual names and addresses to be printed directly onto your direct mail pieces.
2. Increase Engagement with Personalization
Direct mail allows for personalization through ‘variable data printing’ which is a technique for printing names, addresses, serialized barcodes, consecutive numbers, and other variable data on direct mail. Personalization increases open and response rates as well as improves brand and message memorability. Variable data printing also allows for better tracking of promotions by using barcodes.
3. Get Lower Postage with Commingling
Commingling is a service that can save you up to 40% on postage with no additional charges, helping you get a higher ROI from your direct mail campaign. How we do this service is by collecting mail daily from local clients and presorting it all together for a postage discount that’s passed on to clients. You don’t need to Cass certify, move, update, sort, or barcode the mail. Furthermore, commingling makes the mail process faster by using barcodes and pre-sorting the mail before it reaches the Post Office.
4. Has Higher Open Rates than Email
According to the Data & Marketing Association, up to 90% of direct mail gets opened which is significantly higher than email’s open rate of 20-30%. It’s easy for an email to get buried in people’s inboxes whereas physical, personalized direct mail is much more likely to grab prospects’ attention than other forms of advertising.
5. Improves Branding and Message Retention
A 2018 study from Go Inspire Group identified several advantages that direct mail marketing has over email marketing, such as a longer lifespan (17 days versus two seconds), improved branding and message retention, and less likely to be viewed as spam. With direct mail, you don’t have to contend with the digital noise that email, pay-per-click ads, and social media marketing have to face.
Achieve Growth with Direct Mail
As competition grows, it’s important that your West Palm Beach business or organization uses time-tested marketing strategies to achieve growth. Direct mail plays a crucial role for many local businesses to promote their brand and message, gain and retain customers, and build relationships with their community. Partner with an experienced direct mail company with established USPS permit accounts, like Bulldog Marketing, to handle every aspect of your campaign from design and mailing lists to assembly and delivery. Call 561.689.7887 or message us to get a quote for direct mail in West Palm Beach!