direct mail marketing Tag

Will Direct Mail Advertising Work for My Business?

Many factors are involved when determining if direct mail advertising is suitable for your business. While you may be unsure if your particular brand can benefit from this strategy, it’s important to look at the advantages of direct mail and how it can serve your...

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Types of Direct Marketing and Their Benefits

As a business, you might be considering all facets of your marketing and how they can best advertise your services. With so many viable options, it’s important to look at each one and decipher if it’s right for you. Direct mail is one potential choice...

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How Effective is Direct Mail Marketing?

While it may seem as though the days of paper are over, direct mail is here to prove it's here to stay. Did you know that direct mail campaigns generate purchases five times larger than email campaigns? Even though these campaigns get similar response rates,...

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Popular Industry Uses of Direct Mail in West Palm Beach

There’s an array of marketing channels that businesses and organizations can use to reach their target audience in West Palm Beach — one of the most effective methods being direct mail marketing. While direct mail has been around for a while, that doesn’t mean its...

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7 Holiday Direct Mail Ideas to Lift Sales

Direct mail has been shown to have higher response rates than email, yet many businesses underutilize holiday direct mail marketing to increase sales. Customers have a lot of ways to come in contact with a business, which is why direct mail should be incorporated in...

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Direct Mail Offers That Capture Attention

In order to achieve successful campaigns, your direct mail offers need to capture your audience’s attention and motivate them to take action. If your direct mail has low response rates, it might be that your offer isn’t strong enough. Here are some ideas to inspire...

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Finding the Best Printing Company in West Palm Beach

Not all printing companies in West Palm Beach provide the same quality products and services. That’s why one of the most important decisions is selecting the best print shop for your business. Before you go with the first company you come across, check out our...

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How to Improve Direct Mail Response Rates

Although direct mail response rates average 5-9% compared to email’s 1% (according to the ANA/DMA 2018 Response Rate Report), there are a variety of reasons why your response rates may be falling short of the industry standard. Even if your direct mail is within that...

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Direct Mail in West Palm Beach to Grow Your Local Business

One of the most powerful ways to grow your local business is with direct mail in West Palm Beach. This type of marketing is popular for many reasons such as personalization, engagement, and memorability. While digital marketing has significantly grown over the years, direct mail...

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