Direct mail is an effective marketing strategy, even in today’s digital world. In fact, consumers are more likely to engage with physical mail over emails. So, how can you fully utilize this tool for your business? Here are some best practices to increase your direct...
Read MoreWhile more businesses adopt digital marketing, direct mail campaigns are still an effective method for drawing in new customers and holding onto existing ones. Here are some essential elements of direct mail marketing and how you can utilize this approach to your advantage. Add Personalization One great...
Read MoreWhen developing direct mail campaigns, it’s important to know all of your options. Many brands still use direct mail as an effective way to reach out to new and existing customers, but did you know there’s a more streamlined approach to this type of marketing?...
Read MoreMany factors are involved when determining if direct mail advertising is suitable for your business. While you may be unsure if your particular brand can benefit from this strategy, it’s important to look at the advantages of direct mail and how it can serve your...
Read MoreAs a business, you might be considering all facets of your marketing and how they can best advertise your services. With so many viable options, it’s important to look at each one and decipher if it’s right for you. Direct mail is one potential choice...
Read MoreWhile it may seem as though the days of paper are over, direct mail is here to prove it's here to stay. Did you know that direct mail marketing campaigns generate purchases five times larger than email campaigns? Even though these campaigns get similar response...
Read MoreThere’s an array of marketing channels that businesses and organizations can use to reach their target audience in West Palm Beach — one of the most effective methods being direct mail marketing. While direct mail has been around for a while, that doesn’t mean its...
Read MoreDirect mail has been shown to have higher response rates than email, yet many businesses underutilize holiday direct mail marketing to increase sales. Customers have a lot of ways to come in contact with a business, which is why direct mail should be incorporated in...
Read MoreIn order to achieve successful campaigns, your direct mail offers need to capture your audience’s attention and motivate them to take action. If your direct mail has low response rates, it might be that your offer isn’t strong enough. Here are some ideas to inspire...
Read MoreTake advantage of the flexibility and affordability of Every Door Direct Mail (EDDM) to promote your business in your local West Palm Beach community. Whether you’re having a sale, offering coupons, or opening a new location, there are a variety of uses for EDDM. Learn...
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