What is Every Door Direct Mail (EDDM)? Types of EDDM Services

Posted on June 28, 2021

Take advantage of the flexibility and affordability of Every Door Direct Mail (EDDM) to promote your business in your local West Palm Beach community. Whether you’re having a sale, offering coupons, or opening a new location, there are a variety of uses for EDDM. Learn more about EDDM to see if it’s right for your direct mail marketing!

EDDM Overview

EDDM is a targeted mail marketing service from the United States Postal Service (USPS) that allows you to reach every address on a mailing route or zip code(s) at a discounted postage rate. It essentially blankets residences in an area rather than sending mail to specific recipients, like direct mail marketing. Check out the EDDM route search tool to see their targeting options for specific demographics such as age, household size, and income.

Many types of businesses and organizations use EDDM such as:

Restaurants
Dry cleaners
Retail and grocery stores
Non-profits
Churches
Salons and spas
Dentist offices
Realtors
Gyms
Auto repair
Moving/storage

With EDDM, your business is able to connect with more customers by targeting every residence in a specific area. Plus, you save money on postage!

EDDM vs Traditional Direct Mail

Think of EDDM as broad targeting whereas traditional direct mail is narrow targeting since it uses mailing lists. Depending on your goal, one will work better for you than the other. For example, EDDM is great if you’re announcing a new business in West Palm Beach and want everyone in your neighborhood to know. On the other hand, direct mail is best if you want to send personalized mail to customers or prospects.

Types of Every Door Direct Mail Services

USPS offers two types of EDDM services to suit different business needs — EDDM Retail and EDDM Business Mail Entry Unit (BMEU). Most of our West Palm Beach clients use EDDM Retail, however, there are instances where EDDM BMEU is the best option. Here are some key features of the two services so you can see which one will work for your mail marketing campaign.

EDDM Retail

If you don’t have a lot of mailings or they only need to be dropped off at one Post Office, then EDDM Retail is the way to go.

Perfect for small businesses, realtors, and local political campaigns
Use a regular USPS.com account
Send a minimum of 200 and a maximum of 5,000 pieces per day per ZIP code
No special mailing permit required
Pay online or at the Post Office

EDDM BMEU

For large mail marketing campaigns where you’re mailing to many routes with multiple Post Offices, EDDM BMEU will save you time and money.

Best for large volume mailers
Use a Business Customer Gateway account
No volume limit on the size of the mailing and multiple ZIP codes can be selected
Drop off mailings at a District Business Mail Entry office
Pay with a bulk mailing permit

Choose an Experienced Direct Mail Company

EDDM is a cost-effective mail marketing option that’s used by many West Palm Beach businesses and non-profits to reach their local community. However, there’s a lot to consider when getting started. That’s why partnering with a trusted and experienced direct mail company with established USPS permit accounts will make it easier for your brand to take advantage of EDDM’s benefits.

Contact Bulldog Marketing today to get a free quote for EDDM services like design, print, and assembly/delivery.