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How Effective is Direct Mail Marketing?

While it may seem as though the days of paper are over, direct mail is here to prove it's here to stay. Did you know that direct mail marketing campaigns generate purchases five times larger than email campaigns? Even though these campaigns get similar response...

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How to Improve Direct Mail Response Rates

Although direct mail response rates average 5-9% compared to email’s 1% (according to the ANA/DMA 2018 Response Rate Report), there are a variety of reasons why your response rates may be falling short of the industry standard. Even if your direct mail is within that...

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